Established 2014
A Shared Dream in Mohmara Village
In the heart of Mohmara village under Dimoria Block of Assam, a remarkable story of determination, collective action, and women's empowerment has unfolded through the Mahmara Rupjyoti Self-Help Group (SHG). Established in 2014, the group began with a shared dream among ten women artisans who wanted to transform their traditional weaving skills into a sustainable livelihood opportunity.
Supported by Swabalami Handloom & Handicraft Development Co-operative Society Ltd. and Creative, a Society for Rural Economic Development, the women embarked on a journey that would significantly change their lives and inspire their community.
The Obstacles
Challenges That Restricted Their Growth
Initially, the members faced several obstacles that restricted their growth.
Limited Market Exposure
They had limited exposure to modern designs and market trends, making it difficult to attract customers in an increasingly competitive market.
Low Productivity
Traditional weaving methods consumed significant time and effort, reducing productivity and limiting their ability to meet larger orders.
Lack of Technical Knowledge
Lack of training and technical knowledge prevented them from diversifying their products and improving quality standards.
The Turning Point
The SFURTI Project Changes Everything
A major turning point came through the implementation of the SFURTI (Scheme of Fund for Regeneration of Traditional Industries) project. Through this initiative, the SHG received skill development training, access to better tools and infrastructure, financial support, and opportunities to connect with larger markets.
The establishment of a Common Facility Centre (CFC) equipped with modern looms and tools transformed their production process and significantly improved efficiency and quality.
Training programs organized under the project helped the members strengthen their weaving techniques, understand quality standards, and innovate with new product designs. Collective production and coordinated marketing further strengthened their business capabilities.
Products now offered:
Financial Growth
Remarkable Increase in Income
The impact of these interventions became visible through substantial financial growth.
Income growth of the SHG — Year on Year
2021–22
2022–23
2023–24
Employed
Founded
Beyond Economics
A Wider Social Impact
Beyond economic success, the transformation created a wider social impact. The SHG generated employment opportunities for more than ten women and encouraged financial independence among members. Their success story inspired many other women in the village to organize themselves into similar groups, contributing to the broader socio-economic development of the community.
"Their journey is not only a story of improved livelihoods but also a testimony to the strength of women-led community development."
Today, Mahmara Rupjyoti Self-Help Group stands as a powerful example of how traditional skills, when combined with training, institutional support, and collective effort, can transform lives. It demonstrates that empowering women through sustainable livelihood initiatives can preserve cultural heritage while building a stronger and more resilient rural economy.
Employment Generation
Employment opportunities created for more than ten women within the SHG and surrounding community.
Financial Independence
Members gained significant financial independence, with collective income growing from ₹1.8 lakh to ₹12 lakh within three years.
Community Inspiration
Their success story inspired many other women in the village to organize themselves into similar self-help groups.
Cultural Preservation
Traditional Assamese weaving skills and cultural heritage preserved and passed forward through sustainable livelihood creation.
Asset Expansion
The SHG's assets expanded considerably with the addition of handlooms, sewing machines, and Eri spinning machines.
Support Dimoria's
Wear a Story. Celebrate a Community.
Support Dimoria's. Wear a story. Celebrate a Community.